$5M for New Zealand Tourism from Key

Posted on 20 January 2010 at 11:23 AM

To try and increase and attract Australian visitors, six regional groups and a ski marketing group raised funds to help stimulate tourism in New Zealand.  This was done through private and local government partnerships.    

The breakdown for each region is as follows:

New government funding for regional tourism
$1 million        Auckland
$1 million        Wellington, Wairarapa, Taranaki, Marlborough
$775,000        Canterbury
$600,000        Rotorua
$463,000        Queenstown, Wanaka
$442,000        Central Park (Rotorua, Taupo, Bay of Plenty, Hawke's Bay, Ruapehu, Coromandel)
$370,000        Ski Tourism
$250,000        Hamilton/Waikato, Bay of Plenty, Dunedin
$100,000        Campaign tracking research

This money will be utilised to help attract New Zealand’s number one tourism market, Australia, which account for over 1 million visitors to the country each year.  Campaigns will target the regions diversity and selling points in line with the 100% Pure Campaign.